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BONANZA

NOUN | BO•NAN•ZA

something that produces very good results for someone or something

a large amount of something valuable

thousands of music enthusiasts will make their way to an experience we call bonanza, for a weekend full of amazing music and life long memories. nestled in the old mining town of HEBER, Utah, provides a secluded compound perfect for live music, camping and local art installations. to round out the experience Bonanza will feature local brews, eateries and brand activations.

 
 

3

DAYS

30K

FANS

36+

ARTIST

3

STAGES

3K+

CAMPERS

5 FULL

BARS

8 BEER

WAGONS

18+ Food

TRUCKS

5,604 FT

ELEVATION

40 mins

FROM SALT LAKE

40+ NOVELTY VENDORS

RFID

TECHNOLOGY

 

18%

out of state

70%

HOME OWNERS

79%

college students / graduates

44% MALE

55% FEMALE

.2%

13-17

18-24

25-34

35-44

1.5%

45-54

.16%

13-17

18-24

25-34

35-44

.9%

45-54

79%

4%

4%

3%

2%

2%

1%

1%

1%

HOUSEHOLD INCOME

16k

16.5k

3.4k

2.6k

90k

 

PARTNERSHIPS

In order to create a unique experience, Bonanza wants to do more than  place a logo on marketing material or give a mention from the stage. Instead, we develop creative and groundbreaking campaigns that harness an emotional connection between a brand and its audience through digital content, on site experiences, and social media outlets.

 

Working with both brands and agencies alike, our partners don't just promote - they enhance the experience of our attendees while tapping into our audience of thousands through summer long engagements. no Brand is the same and each brand has different goals, we want to listen to your needs, then take them to the drawing board to construct a proposal specific with your brands objectives.

ONSITE PRESENCE

Make an impression with attendees  by offering branded items at the festival, on site banners, and hand outs. Partner presented, on site sponsorship areas also available.
  • stage activations
  • campgroundS & cabins 
  • cool off zones
  • mobile phone recharge
  • hammock village
  • vendor village​
  • vip & G.A. bars
  • artist lounges
  • media tent/lounge
  • water fill up station
  • After partieS
  • green rooms

TICKETS AND HOSPITALITY

valuable access to key  client partners and promotional winners engage artists directly with your product back stage
  • pre-determined number of complimentary tickets
  • meet and greets with artists
  • vip hospitality area with complimentary food and beverage
Advertise through our social media channels & our email database of over 90K fans. Incorporate your brand in conjunction with BONANZA via radio, print & digital outlets

ADVERTISING AND PROMOTIONS

  • ​nationwide online sweepstakes - Enter to win a VIP experience to the festival
  • gift with purchase retail campaigns- tickets & vip passes offered as purchase incentives
  • Employee Rewards - incentiviZe & reward to performing employees with tickets to the festival
  • official festival newsletter and website inclusion
  • increase your database and Drive revenue
  • increase exposure & fan engagement
 
BIG GIGANTIC • BORNS
COLD WAR KIDS • HALSEY • LOCAL NATIVES • LOUIS THE CHILD
MS. LAURYN HILL • NAS
NICK MURPHY (CHET FAKER) ODESZA • PHANTOGRAM • RüFüS DU SOL • WIZ KHALIFA • ZHU

After spending three full days at Bonanza, it is clear that Bonanza is the next West Coast Bonnaroo. 

This was a weekend for people who wanted to relax and listen to great music in a beautiful place...Bonanza was a party to remember.

You can camp. You can bungalow. You can just drive up to Heber City and hang out with a ticket if you like... The festival has everything you need, from food to outdoor necessities